capital Newspaper
By Aschalew Tamiru
On the same newspaper, I have been writing various branding related articles; Misconception about Branding, Basics to Successful Branding, Why Do Brands Matter, Can anything be Branded and Which type of logo fits your business are among others.
In this article, under the title of “How to Organize your Brands?’’; one of the elements of branding called Brand Architecture with the accompanied Brand Architecture model types will be presenting in brief.
Brand architecture is a way of organizing the different subsections of a larger brand; it is the relationship between brands within an organization and how they interact with one another. Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other. It can help a company to see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the market.
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The Nigerian Export Promotion Council (NEPC) has promised to increased support to Small and Medium Enterprises (SMEs) in Nigeria as a means to boost the manufacturing capacity of the country.
Speaking at the tour of Halibiz facility at industrial layout Idu, Abuja, the Executive Director of Nigerian Export Promotion Council (NEPC), Mr Segun Awolowo, noted that it was important for the government to improve support to SMEs in the country in order to create more jobs and also increased the country’s Gross Domestic Product (GDP) through export.
Also at the tour were the Managing Director, NEXIM Bank, Abubakar Abba Bello and the Executive Secretary of Nigerian Export Promotion Council (NEPC), Ms Yewande Sadiku.
/Europe Digital Therapeutic (DTx) Market To Witness Steady Growth During The Forecast Period 2021-2028 || SAMSUNG, Voluntis, ResMed and Fitbit
Europe Digital Therapeutic (DTx) Market To Witness Steady Growth During The Forecast Period 2021-2028 || SAMSUNG, Voluntis, ResMed and Fitbit 21
Europe Digital Therapeutic (DTx) Market report such as new product launches, expansions, agreements, joint ventures, partnerships, and acquisitions can be utilized well by the Industry to take better steps for selling goods and services. This industry document forecasts the size of the market with information on key vendor revenues, development of the industry by upstream and downstream, industry progress, key companies, along market segment type and market application. Moreover, this data is also checked and verified by the market experts before publishing it into the market report and providing it to the client.
Nigeria increases funding for local manufacturers to up GDP in 2021 vanguardngr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vanguardngr.com Daily Mail and Mail on Sunday newspapers.
Tusky s banks on discount sale to recover amid debts by VICTOR AMADALA
Tusky s owes suppliers a total of Sh6.2 billion
During this weekend’s sale, Okumu explained that the firm would maintain a cash lite sales option with all payments to be settled via M-Pesa.
Cash strapped Tuskys Supermarket has planned an up to 90 per cent discount sale starting tomorrow at its flagship T-Mall branch in Nairobi. in what is seen as an exit strategy.
While the management insists that it is clearing idle stock to focus on fast moving goods in a recovery plan that will see it resuscitate nine branches in Nairobi in next 14 days, others see it as an exit strategy.