100 Dealers Plan To Add Dedicated Bronco Sales Sites
According to a story published this week, 100 Ford dealers plan to add Bronco-only sales sites to their dealerships. Ford notes that they will come in three varieties, full site, partial site, and in-store.
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There is little doubt that dealers like boutique shops where they can sell specialized branded items. Many brands use them now and have used them successfully in the past. The shops allow dealers to sell not only the particular vehicle – in this case, Bronco – but they also let dealers sell accessories and many small and more significant branded items that can add to the bottom line.
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