SRNA: Tire demand may depend on stimulus, vaccine
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RANCHO CUCAMONGA, Calif. The first quarter of 2021 could be a red-hot market for tire sales if several external factors fall into place by then, according to Sumitomo Rubber North America Inc. executives. It s pure speculation but assuming we get another round of (government) stimulus, and I think the quasi-variable obviously is the COVID vaccine, and if the COVID vaccine is met with popularity and/or comfort with the population and government, we ll see things open up, Darren Thomas, senior vice president of sales and marketing for SRNA s Falken Tires, said during the company s COVID-19 Dealer Resource Forum, Dec. 2.
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RANCHO CUCAMONGA, Calif. Sumitomo Rubber North America Inc. has promoted four veteran executives to new positions that reflect their important contributions to the tire brand.
The executives affected, and their new positions, are:
Darren Thomas, senior vice president and chief operating officer;
Rick Brennan, vice president of marketing;
Matt Leeper, vice president, four-wheel sales; and
Toby Beiner, vice president, finance. I congratulate my colleagues on their well-deserved promotions, as their hard work and result-oriented focus have helped SRNA become the highly successful company it is today, President and CEO Richard Smallwood said. Along with my other senior staff, I believe Falken Tires and Dunlop Motorcycle Tires are well-positioned to continue outperforming the market, building valuable OE partnerships, and providing the exceptional service our customers deserve.