January 21 2021, 8:00 am | BY Ricki Green | 85 Comments
As border closures dominate the headlines and premiers go head to head, a new OOH activation by Australian Lamb and The Monkeys part of Accenture, unites our state leaders over some delicious Aussie lamb in a series of light-hearted murals.
The concept illustrated by Nigel Buchanan, is a parody of ‘the kiss’, the famous Berlin walls mural. Displayed on billboard trucks around the country, from cities to iconic border locations, the murals show illustrated depictions of our premiers settling their differences by coming together and tucking into a delicious lamb cutlet.
From Tweed Heads to Albury-Wodonga, Canberra to Perth, the murals are journeying around Australia and border locations from Thursday 21 – Saturday 23 January, and will be in Sydney, Melbourne and Brisbane on Monday 25 January.
Australiaâs States Are Feuding Like Siblings. What Else to Do but Laugh?
Australians are facing a messy patchwork of border restrictions that lock out both the coronavirus and fellow citizens. A new ad offers a biting, if humorous, commentary on the state of affairs.
An ad mocking Australiaâs state border restrictions has gone viral in the country, where interstate travel has been off-limits for much of the pandemic.Credit.Meat and Livestock Australia
Jan. 14, 2021
SYDNEY, Australia â The viral ad begins with a man repainting a towering concrete barrier. âToday marks 10 years since our once united nation was divided by the Great State Walls,â a TV presenter announces.
After a year that’s seen Aussies more physically divided than ever, the highly anticipated summer ad from Australian Lamb comes at the perfect time, uniting the country over some lamb, and laughs, this summer, developed by The Monkeys, part of Accenture Interactive.
MLA’s summer campaign: border closures, Morrison’s holiday and lamb reuniting the nation
Border closures are front and centre of the Meat and Livestock Australia (MLA) 2021 summer lamb campaign, but at the heart remains the brand s consistent message of unity. Mumbrella s Zoe Wilkinson chats to domestic marketing manager Graeme Yardy about Christmas lockdowns, tongue-in-cheek humour, and taking a jab at Prime Minister Scott Morrison.
January 11, 2021 11:01
“As soon as we saw it in shot, we just went: ‘Yep. Absolutely. It works,” Meat and Livestock Australia’s (MLA) domestic marketing manager, Graeme Yardy, tells Mumbrella.
A disembodied hand reaches through a sky-high concrete wall, separating Queensland and New South Wales, offering a curious elderly man a simple lamb chop. He leans over it, and takes a bite.