HUL drags Sebamed to court
January 11, 2021
Furore over the German brand’s soap ad campaign targetting HUL
The Bombay High Court has granted an ad-interim ex-parte injunction to Hindustan Unilever Limited (HUL) in a suit filed by HUL against the advertisements of Sebamed, said HUL in a statement on Monday.
German personal care brand Sebamed had likened HUL’s beauty soaps to their detergent bars in an advertisement. “Did you know the pH of Lux is the same as Rin?” it asked in a print campaign. This allegation kicked up a furore, with HUL promptly hitting back with an ad from Dove saying it was recommended by dermatologists.