BusinessWorld
February 5, 2021 | 2:39 pm
Filipinos believe that voting with their wallet has more immediate impact than participating in elections, according to a report by Red Havas, the public relations arm of communications agency Havas Ortega.Â
âThe immediacy of that influence is just faster as a consumer. In two seconds, you can influence a friend not to get a plastic straw for her drink, unlike with elections where you have to wait for months and years to see results,â said Gian S. dela Cruz said, Havas Ortega Groupâs communications strategist, on consumer influence.Â
A majority (81%) of respondents said that that they wield more influence on society as consumers than as voters. The report also found that prosumers realize that brands and governments have to step up if a more sustainable future for the planet is to be realized. (âProsumerâ is a term coined by futurist Alvin Toffler for an individual who is both a provider/prod
February 3 2021, 11:28 am | BY Kim Shaw | No Comments
Havas Ortega Group became the first Filipino communications firm to sign the UN Women’s Empowerment Principles (WEPs), raising the total number of WEPs signatories to 23 across the country. The company joins more than 4,300 businesses worldwide in taking more visible steps to open opportunities for women in the workplace, marketplace and community, a main goal of UN Women’s WeEmpowerAsia programme.
“Havas Ortega believes that gender equality is a prerequisite for a sustainable business. As a company that owes its success to its people, it would be incongruous to aim for business excellence while part of that workforce is hindered by archaic gender norms and workplace harassment,” said Jos Ortega (pictured right), CEO of the Havas Ortega Group.