Page 204 - ஹாலிவுட் வெளிநாட்டு ப்ரெஸ் சங்கம் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

BBC Studios/Warner Bros. Television Distribution A McKinsey study found that Hollywood is losing out on $10 billion because of racial biases. Black-led projected often receive less funding, but earn higher relative returns. The study found from 2015-2019, 11% of leads/co-leads in films were portrayed by a Black person.  A recent study conducted by the consulting firm McKinsey found that Hollywood could see a boost in annual revenue by $10 billion, bringing revenues to more than $150 billion every year, if the industry addresses the racial inequalities that persist in film and television. The McKinsey study found that fewer Black-led stories get told, and when they are, these projects have been consistently underfunded and undervalued, despite often earning higher relative returns than other properties.

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