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Is mcdonalds just behind the eight ball is this too late some did they not regroup fast enough? >> its hard because this is very much a branding issue. mcdonald hes wants to say in the place that its carved out for itself. it doesnt want to serve you a $7 burrito. it wants to serve you $1.49 cheeseburger. but they need to try do that in a healthier way with meat that doesnt have antibiotics. so is it too late? i dont know that its too late but i think its a little tough for them because of the b...