022 Prnewswire Global Branded Payments Firm Blackhawk Network Is Helping Airlines Reduce Their Multi Billion Dollar Air Mile Challengeby Offering Consumers Gift Card Options News Today : Breaking News, Live Updates & Top Stories | Vimarsana
MELBOURNE, Australia, June 9, 2022 /PRNewswire/ Global branded payments firm Blackhawk Network is helping airlines reduce their multi-billion-dollar air mile challengeby offering consumers gift card options, on which they can spend their loyalty points. Blackhawk Network Senior Director, Business Development Phil Bedford said airlines need to find alternative methods to reduce their liability on air miles while keeping their customers loyal. "Traditionally, customers have frequently used their air miles for free flights, seat upgrades, or on overvalued items such as toasters and kettles. By partnering with Blackhawk Network, airlines can now offer their customers a truly desired alternative: to trade their loyalty points for an extensive catalogue of gift cards," Mr Bedford said. The last two years has created significant frustration for travellers; not only have they been restricted in travelling, but their options to spend their loyalty points has been greatly reduced. As