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But are not habitual voters. your persuasion targets, people likely to vote but you need to convince to vote for you. >> who is doing it better? you had an example of how the obama campaign is advertising in video games. i remember they experimented with that in 08. are they doing more of it now? >> yeah, the obama campaign is way ahead of where the romney campaign is right now. a lot has to do with structural advantage of a re-election campaign. we talked about the advantages and incumbency and...

Convention speech is seen as a turning point in the campaign. lets bring back gallup editor and chief. when you were last here you said about a week after the convention to gauge the impact of both, and what have you found out? >> well, there was a bounce and for obama and not romney, and so we did not see any movement after the convention in tampa and now looking at the numbers and you saw them here, and it is a spread here and confirmed in a lot of polls across the board that obama did get a b...

And the defense sequester and to move off the subject as soon as possible. thats why he did it today. >> peter king said i would have waited 12 to 24 hours and put out a more comprehensive statement. peggy noonan criticized mitt romneys actions. theres several republicans who stepped up. i mean, john mccain is the maverick. hes the guy who talks about war. we know his record and praise him for fighting for this country. what does that say perhaps even about his character that, again, a.b., you d...

Fairing right north texas the last count, they were up 14% for mitt romney. so maybe you should look a little bit deeper into the numbers. the problem is that the media takes this poll and they run with it. what effect does that have on the american psyche and the mood in our society when that is what you hear for a solid week? >> brian: meanwhile, talk more about the polls. remember it was a weeking what it seemed as though david axelrod when on a problem with the gallup poll and he tweeted out...

Compliment about the mans biceps, things got interesting. >> look at those guns. if i buy your pizza, will i look like that? >> i dont think anybody would do that to romney. the store owner is a republican though he voted for obama in 08 and plans to do so again in november. now that the president and first lady have been swept off their feet, remember when michelle obama was hoisted up by a member of the u.s. olympic wrestling team. steve king scored an endorsement from mitt romney on friday....

Meaning they blame "w" quite a bit but they dont put it out there in front. one of the problems that obama has been unable to sell or articulate is it was really not just the recession of 2008, but it was the panic. and people were panicking. and i brought a cool demeanor back into government. meaning, many people in 08 at this point were saying drill, baby, drill. open up the arctic refuge, mine bristol bay, go for uranium in the grand canyon, open up the public land, and president obama said, ...

Moment on tralt where, this is a pizza shop owner in the big apple pizza place here in florida. he had what the president described as big guns in terms of his biceps, in terms of a body builder and so excited to see the president and lifted him in the air. no secret service, but normally they would keep him back make sure the president doesnt get tossed around or tossed to the ground. the pizza shop owner says hes a republican and voted for the president in 08 and wants to vote for him again. h...

This is a pizza shop owner big apple pizza place in florida. he had what the president said big guns in terms of his biceps. he was so happy to see the president he lifted him in the air. there were no secret service agents. normally they would try to push back if they see the president being tossed around or tossed to the ground. he was a republican he voted for the president in 08. he was so excited to see him. he lifted him. he got a vote out of it. >> where was the secret service? >> well, i...

A pizza shop owner in the big apple pizza place here in florida. he had what the president described as big guns in terms of his biceps, in terms of a body builder and so excited to see the president and lifted him in the air. no secret service, but normally they would keep him back make sure the president doesnt get tossed around or tossed to the ground. the pizza shop owner says hes a republican and voted for the president in 08 and wants to vote for him again. he was so excited to see him, he...

Would have to win every other battleground state to even have a chance. the president getting one of the photo ops on the campaign trail. visiting a pizza shop. he got a literal lift. not bad coming out of the convention again. doesnt hurt that it was in florida. rob, paula. >> that guy actually, president said, man, look at your guns. if i eat some of your pizza, can i get guns like that? he picked him up. by the way, that guy is a republican. voted for obama in 08. he said he will vote for him...