consumers will expect. 0nline shopping is also undergoing a people led revolution, general browsing and researching products online is in decline, with many consumers shifting to social media sites such as tiktok and instagram for trends and user generated recommendations. joining me now is alison angus, head of practice innovation and research, euromonitor international. a welcome to the programme. tell us more. i admit i am a technophobe so i always seek out the human. but technophobe so i always seek out the human.— technophobe so i always seek out the human. but what are we doinu ? out the human. but what are we doing? there — out the human. but what are we doing? there are _ out the human. but what are we doing? there are a _ out the human. but what are we doing? there are a number- out the human. but what are we doing? there are a number of. doing? there are a number of things and i think, firstly, we have what the trend calls control and scroll. we have had enough of mindlessly browsing and searching to find what we really want and we are wasting a lot of time and not being productive. so we are looking
changing. largely, we have been sending letters, very differently. 0nline shopping has become the norm but royal mail still handles nearly 8 billion items of mail every year. largely it is business mail but if you are sending a letter you will still need a stamp. and apart from special edition collections, they have been pretty much the same for years. in fact, the stamp we all know and love was launched in 1967. it features a profile of her majesty the queen created by the sculptor arnold machin, that has become a global icon. but from today, if you nip out for stamps, you could be getting one of these. spot the difference. the stamp is that bar code attached. what is the point of it? the recipients of the card will be able to use the royal mail app to watch a special video featuring shaun the sheep. long term it will help royal mail clamp down on fake stamps. and eventually it is thought