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Lastly, its a great source of lycopene which is an antioxidant in the prevention of prostate cancer. >> reporter: but it comes at a hefty price. at this whole foods it is $5.39 a bottle. >> any dietitian will tell you this versus that and this over anything, that wouldnt even be a question. >> reporter: if beyonce is drinking it, we probably should too. you like it? >> i do. >> reporter: what if i told you it boosts your libido, helps you in the bedroom. >> that would be awesome. not that i need...

Lastly, its a great source of lycopene which is an antioxidant in the prevention of prostate cancer. >> reporter: but it comes at a hefty price. at this whole foods it is $5.39 a bottle. >> any dietitian will tell you this versus that and this over anything, that wouldnt even be a question. >> reporter: if beyonce is drinking it, we probably should too. you like it? >> i do. >> reporter: what if i told you it boosts your libido, helps you in the bedroom. >> that would be awesome. not that i need...

Prices at a campaign stop vowing to raise prices on gas and oil companies calling for a new direction in americas oil prices as prices in california soared to an all-time lie over the weekend. what happened? >> reporter: the president is here in california driving by some of these gas station, he has seen prices like this behind me. the 76 station, $4.99 for regular gasoline. regular unled is $5.39. there is a number of reasons for this. one, high demand, two, california has more strict standard...

>>shepard: show me. >> we went to columbia university, our intern went katherine, went shopping. eggs in new york city, $2.39 for a carton. in des moines $1.19. what do you think of that? >>shepard: i am surprised eggs are $2.39. and a gallon of milk? >>reporter: we wanted to make it simple $4.29 in new york city. and now in des moines, what do you think? >>shepard: i guess lower. >> yes, $3.77. >>shepard: on juice is expensive here in new york. >>guest: you will pay $5.39.

A little less than three-quarters of a tank. 13 gallons, $70. we found most people didnt even see the price until we told them. >> $4.14. >> reporter: no. try again. $5.39 here. >> i think well be going somewhere else. >> reporter: $5.39 a gallon. you still going to fill up here? >> no. >> reporter: youre leaving? >> yeah. >> reporter: turns out at sun coast, none of the prices are posted out front. do you want to make sure youve seen the price? >> well, its lower than california, i know that. w...

>> a quick correction when i told you about the news that alice in chains mike star had died. we flashed the incorrect picture. our apologies for the mistake. take a look. see the number at the pump. $5.39? thats in florida. were going to tell you how you can make that gallon of gas last longer and maybe save you a little money. >> netflix just got major competition from a friend if you can call it a friend.

>> reporter: police believe the fire may have started in the kitchen but again still have not determined the cause. back to you. >> kaitlin smith, thank you so much. of course well be watching that story all day on msnbc. turn now to gas prices. looks like gas prices are very high and here to stay. the growing unrest in libya says many force is the energy department to raise the gas price forecast for the spring and summer. hang on to your hats. $3.70 a gallon on average. that forecast is alre...

Fourth quarter earnings at apple are going to come in around $5.39 a share. that would be up from $3.67 in the same quarter last year. get this, that would mean apples earnings have gone up something like 47% over the year, and given the fact its been a pretty tough year, gives you an idea just how hot apple is at the moment. taking a look at wednesday. the financial sector is going to be in the spotlight. both goldman sachs and wells fargo are going to be reporting. that comes before the openin...

Ticket prices are already up 10%. so movie theaters see an opportunity that you will come back and keep watching 3-d films. not more people are going to see movies, we are seeing movies a couple time or ticket prices are higher than they were 10 years ago. 10 years ago the average price after ticket, $5.39. not anymore. jon: an update to the breaking news of this hour. it turns out that house minority whip eric cantors campaign office was shot at on monday. i said it was overnight. apparently th...

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