We were stuck in comedy and it's difficult to sustain comedy, says Sony's Neeraj Vyas
Mumbai: Sony Sab has rebranded itself by moving away from being known as ‘a family-centric comedy channel’ to a channel that provides family-centric shows. Sony Sab is in an essential stage of development as it transforms into a channel that presents stories that connect with people's everyday lives while appealing to the whole family. Currently, Sony Sab has a 20 per cent
Source: indiantelevision.com