company behind vice and motherboard has filed for bankruptcy in the us. vice media group was valued at $5.7 billionjust six years vice media group was valued at $5.7 billion just six years ago. ed can now be snapped up for around 220 found million. vice has been popular with under 30s for its digital approach to news content. our north american business corresponded. why is it all go wrong for nice? it started as a magazine in the early 90s in montreal. from there, it grew into their digital media company. when they came onto the scene, they were meant to be the alternative media source or information source for the under 30s. they certainly got those but as ever, it's really