Why "information equity" matters. An idea has been tugging at me for months now, one I've spent countless hours discussing and debating with leaders in marketing, media, and journalism. And as I often do, I'm turning to writing to see if I can push it into more concrete form. I'm literally thinking out loud…
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Twitter Reaches Brand Safety Measurement Partnerships With DoubleVerify, IAS
The social network will undergo the accreditation process across all four of the MRC’s offered services
Twitter will continue to partner with industry organizations
bombuscreative/iStock December 14, 2020
Twitter added to its brand safety efforts Monday, reaching measurement partnerships with DoubleVerify and Integral Ad Science and affirming its commitment to undergoing the Media Rating Council’s accreditation process.