Your television provider. Host and the name of the book is the end of bic, how the internet makes david the new goliath. The author is nicco mele, and he joins us from boston. Before we get into the substance of your book, if you could, relate your personal experience to the book, the end of big. Guest sure. I started my life as a Computer Programmer and ended up at the intersection of technology and politics. In 2003 i joined howard deans president ial primary campaign. I joined it very early, in late april of 2003, and was on the campaign for almost exactly 12 months from the early days to the very bitter end. And my experience as a working for an insurgent candidate led me to think a lot about the role of technology in empowering insurgence against the establishment. And so its really kind of where my book started, you know . In 2007, in early 2008 we watched the astonishing democratic primary where Hillary Clinton who was the partys standard bearer, indeed, she and bill clinton rea