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Phoenix W-League schedule confirmed
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Audience-first strategy for Paramount+
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April 1, 2021 10:00
Foxtel recently announced that it had developed a series of new initiatives to boost the accessibility of women’s sport in Australia, but if the broadcast of the W-League last night is a sign of things to come, that might sound better than it actually is.
The centerpiece showdown between Sydney FC, who lifted the premiership, and bitter rivals Melbourne Victory presented the perfect opportunity to get more eyeballs across Foxtel’s suite of services, but to start with, the match wasn’t even shown on any Fox Sports channel.
Instead, football fans had to download Kayo and watch the game on the live stream. Fine, you may say… after all it, along with upcoming AFLW, WBBL, WNBL, Rugby Sevens, is being broadcast outside the paywall, completely free!