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Mercedes CLA Class: The 130-year old brand, and inventor of the automobile, takes a new approach to understand the customer better in an age where electrification and digitalisation is on the rise. In tune with the digital era, the brand wants to become “more customer-focused”, while also remaining as an engineering company.

Continental Partners With Google: Auto industry hubs like Pune, Delhi-NCR, and Chennai are among the places where the new expansion can happen, though the plan is yet to be finalised, Gilles Mabire, CTO, Continental, told ETAuto. Continental also plans to partner with Google to bring artificial intelligence to the vehicle cockpit and to create an intuitive experience for drivers, the company said.