As per the findings of the Kantar-TGI (Target Group Index) study, available exclusively with ET, the gender gap in smartphone ownership has also narrowed over the past five years, even though males consistently exhibited higher ownership percentages. The sharp increase in smartphone adoption levels is pronounced among female users, suggesting a closing gap in technology access.
As per the findings of the Kantar-TGI (Target Group Index) study, available exclusively with ET, the gender gap in smartphone ownership has also narrowed over the past five years, even though males consistently exhibited higher ownership percentages. The sharp increase in smartphone adoption levels is pronounced among female users, suggesting a closing gap in technology access.
By Lisa R. Melsted There’s no denying the “bring your own device” trend is creating massive change in the workplace. Gone are the days when workplace technologies were solely sanctioned by the IT department. Consumers today are shaping their work environments with the devices and applications they’re already bringing to work [.]