Is the hotel brand website hotelier's friend or foe?
Is the hotel brand website hotelier’s friend or foe? I firmly believe the hotel website is the most underutilized and quite often forgotten hotel asset. Why are we even talking about it today, 27 years after the first booking engine-enabled hotel website was created? There are several reasons for that:
Avvio Allora Technology Part Reservation Abandonment Technology Delivery Network Fart Part Search Engine Result Pages
Source: hospitalitynet.org