Lower temperatures and Christmas season expected to give a boost to citrus demand
Pigmented orange sales are going well, with greater price stability compared to the Navelinas. “Last week, we started working with the first orange-skinned and red-pulped Cara Cara. This is a niche variety within the group of pigmented varieties whose popularity seems to be in vogue in recent years. The Cara Cara is selling very well, especially in the German market. It is certainly a variety to be handled by specialists,” says Abel Alarcón, manager of the Valencian company Brio Fruits.
“In early January, we will start marketing the first Sanguinelli, the pigmented variety that we ve been most strongly devoted to since our Brio brand was created 45 years ago. We see that there is consumer demand for fruits with higher levels of antioxidants due to their health benefits, and pigmented oranges are increasingly sought after,” he says.