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âCustomer feedback helps us brief the R&D lab to create new productsâ: Apratim Majumder, MyGlamm
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A conversation with the cosmetic brandâs marketing head on expansion plans, marketing strategy and its first TVC.
MyGlamm has set its sights on expansion. The direct-to-consumer beauty company was founded in 2015 by Darpan Sanghvi. In July 2020, MyGlamm acquired digital content platform POPxo and Priyanka Gill came on board as a co-founder. The MyGlamm-POPxo-Plixxo community has nearly 88 million annual female users, 1.5 billion annual video views and 1.5 lakh influencers.
In June 2021, Apratim Majumder of Hindustan Unilever (HUL) joined the company as chief marketing officer. At HUL, he worked as category head â Naturals. Majumder has over 15 years of experience in the FMCG sector.
Lyndon Louis, Executive Creative Director, Brandcare Mumbai
Some of the work done in 2020-21 was, in many ways, reflective of the period itself: edgy and unusual. This was work that respected the environment it inhabited. As a member of this year’s Health & Wellness Jury at One Show (oneshow.org), I had the privilege of meeting quite a few of such unexpected gems.
Take, for instance, the ‘Unfinished Votes’ project executed by gun safety organisation, Change the Ref. It saw the threads of technology, creativity and humanity coming together to create the fabric of a safer society - at an individual as well as collective level.
Fintech company Niyo targets Millennials, GenZ with ad campaigns adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.