Break for sustainable fashion in India on the horizon as pollution, wastage concerns rise
The fashion industry’s annual production is 400 billion square metre of textiles leading to cutting room floor waste of 60 billion square metre.
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India is yet to accept that its rich textile, motif and design heritage have the potential to lead the way for sustainable fashion.
Fashion is a fashionable cause. Pantone has named Illuminating (bright yellow) and Ultimate Gray as its 2021 Colour(s) of the Year, but the soul of fashion is turning Green. Sustainable fashion is the accelerating trend in the world of pret and couture, as ethical lifestyles in eating, building, living, travelling, motoring and shopping hint at making the world a guilt-free place. One truck capacity of textiles is landfilled or burnt every second somewhere in the world, according to the Isle of Wight-based Ellen MacArthur Foundation that is pushing fashion to move to a circular econo