To Decrease Or Not To Decrease Hotel ADR? | By Rita Machado – Hospitality Net
By Rita Machado, VP, Sales & Marketing, Great Hotels of the World share this article To Decrease or not to Decrease Hotel ADR? — Photo: GuestCentric Systems Following the economic fallout of 2020, many hotels and other tourism businesses have rushed to lower prices in an effort to stimulate demand. In this article, I analyze the competitive challenges of hotel ADR in the current climate. We also explore what Hotels can do to maintain price and deliver value ahead of the upturn...
Source: hospitalitynet.org