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WILDBRAIN CPLG ADDS CONSUMER PRODUCTS AGENCY RIGHTS FOR SNOOPY AND THE PEANUTS GANG ACROSS ASIA-PACIFIC

Global Peanuts annual consumer product sales now exceed US $2.5 billion at retail Hasbro's Ben Peace joining WildBrain CPLG's executive team to drive APAC strategy from new Singapore office SHANGHAI and LONDON, July 6, 2022 /PRNewswire/ -- WildBrain CPLG, one of the world's leading entertainment, sport and brand-licensing agencies, has been appointed by Peanuts Worldwide as the exclusive licensing agent for the Peanuts brand in Asia-Pacific (APAC), bolstering the agency's already...
United States Hong Kong United Kingdom T Ai Pei City Of Soult Ukpyolsi

On The Scene: Absolut.Land Mixes Up The Festival Experience In The Metaverse

In the latest episode of The Drum’s ‘On The Scene,’ we transport into Decentraland to meet in the metaverse with Pam Forbus, senior vice-president and chief marketing officer, Pernod Ricard North America, for an immersive tour of the Absolut.Land x Coachella festival experience.
Jenni Baker Pam Forbus Susan Alexandra Pernod Ricard North America Absolut Land Absolut Bar

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This Week In The Metaverse: Pampers Partners With LL Cool J's Company Rock The Bells, Coachella Comes To Absolut.Land

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:
United States New York Justin Bieber Eva Longoria Matthew Mcconaughey Ashton Kutcher

This Week In The Metaverse: Pampers Partners With LL Cool J, Coachella Comes To Absolut.Land

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:
United States New York Justin Bieber Eva Longoria Matthew Mcconaughey Ashton Kutcher

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