Detailed text transcripts for TV channel - MSNBC - 20130505:11:37:00
The products right from the start. >> you have to be able to say, you know, even if we werent working together, i would go and buy this product. >> the benefits and the pitfalls of co-branding are unique to each arrangement. but these entrepreneurs say co-branding is a risk worth taking. >> if co-branding doesnt work, if something continues to hurt, stop doing it. if it feels good, do it more. the co-branding absolutely can work for a lot of companies. and if you havent tried it, give it a try. ...
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