Jaguar Land Rover drives off with Accenture as global marketing partner Details 07 May 2021
Partnering with Accenture, Jaguar Land Rover has put in motion a transformation plan for its global marketing operations as part of its ongoing commitment to be the creator of “the world’s most distinct luxury vehicles”. Accenture will join forces with Jaguar Land Rover’s Spark44 to create a new bespoke model which will play a central role in Jaguar Land Rover’s move to an electric-first, modern luxury business.
Accenture was chosen for its technology capabilities, data-led performance, and experience-led approach. Jaguar Land Rover will leverage the strength of Accenture Interactive - helping transform its business through the lens of experience, creative and digital capabilities and tap into Accenture Operations’ marketing delivery capabilities, with its SynOps platform enabling AI-powered insights and highly automated production aro
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Accenture affirms commitment to women empowerment
ABU DHABI, 19 days ago In a bid to re-affirm its commitment to female empowerment, talent development, and gender balance in the region, Accenture has announced a new memorandum of understanding (MoU) with UAE-based ‘e7 Daughters of the Emirates’. The three-year partnership will contribute to systemic in-country change through expert training and development in SME-led capability, storytelling, design thinking, cost control, and artificial intelligence (AI). Accenture will dedicate qualified professionals to mentor and help fill the gap between theory classes and real-life work experience to equip female students with future-ready skill sets. These activities also help embed a stronger culture of responsible business practices with all stakeholders within Accenture’s communities.