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There are big differences among popular ad blockers. We put them to the test to see which one is best for cleaning up your browsing experience.

Eyeo announces a partnership with Ecosia. Ecosia Android users will now have more control online and an improved browsing experience. Read more

An overview of ad blocking on mobile and desktop devices worldwide.

Chocka-ad-blocker While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US adults already block online ads on PCs or phones. According to new data from Blockthrough reported by CNET, ad blocking is surging as millions seek more privacy, better security and, frankly, less annoyance. Although the number of people using ad blocking has remained mostly flat on PCs, it’s a totally different story on mobile devices,...

More from this source: As of the end of 2020 there were 257 million users of desktop adblocking and 586 million users on mobile. However, the report notes that the adblock rates detected by the most common adblock detection methodologies only record about 60% to 80% of total adblock usage. Asia leads in adoption of adblocking with 40.6% of users using adblockers, followed by Europe (29.6%), the Americas (19.2%), Africa (9.2%) and Oceania (1.2%) A silver lining for publishers: More than 20...

eyeo launches Crumbs, bridging gap between privacy and identity Media New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, today unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world. Crumbs combines two different as...