the key is to keep people engaged, to draw them in and get them to procrastinate. i think the take away for entrepreneurs in the whole range is we are all in the content business now. when they say exactly your world. how important is content to you? we think of it as providing a great customer experience. when we sell our accessories line, we are not trying to sell a product, we are trying to give someone an understanding of how to wear it, how do get the value out of that. we think the story telling, inspiration, and what to do with it afterwards is a part of actually what we provide. i think it is critical. then you have to hire a staff doing content. so it used to be that you have your sales staff. and now it is a lot of money. it is expensive to hire people who will do content as well. but it s critical. every brand has a direct connection with their customer, through the website. it is expected they create content. it used to be some brands were
operations. you want it keep people engage pepd draw them in. get them to procrastinate. i think the take away for entrepreneurs in the whole range is we are all in the content business now. this is exactly your world. how important is content to you? we think of it as providing a great customer experience. when we sell our accessories line, we are not trying to sell a product, we are trying to give someone an understanding of how to wear it, how do get the value out of that. we think the story telling, inspiration, and what to do with it afterwards is a part of actually what we provide. i think it is critical. then you have to hire a staff doing content. so it used to be that you have your sales staff. and now it is a lot of money. it is expensive to hire people who will do content as well. but it s critical. every brand has a direct connection with the customer, through the website. it is expected they create content. it used to be some brands are removed from their customers