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Are you aware of the silent force shaping the landscape of American politics? Narrowcasting, the art of targeting specific audiences with tailored content, is transforming how we perceive political information? We must understand the implications of media fragmentation and personalized messaging for democratic processes in an age of media fragmentation and personalized messaging. As you

United statesPresidential campaign donald trumpPresidential campaign during barack obamaEcho chamber effect on voter behaviorEcho chamber effect narrowcastingPersonalized contentPublic discourseCivil political discussions as narrowcastingTargeted advertisingData analyticsCreating targeted political messages dataLeveraging dataPrecision targeting theStrategies employedPolitical campaigns microtargetingPersonalization microtargeting