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Early martech investment helps Aussie fintech build customer rapport and digital efficiency

Chief customer officer of Help Pay explains the digital marketing platform investments made early to help the startup realise is fast-growth ambitions

Rowan wildeAcoustic campaignHelp payAcoustic contentDigital marketingEmail marketingMarketing automationMarketing technology

Datacentre, headcount investment part of Acoustic s marketing attack in Australia and APJ

Datacentre, headcount investment part of Acoustic s marketing attack in Australia and APJ
cmo.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmo.com.au Daily Mail and Mail on Sunday newspapers.

New south walesAcoustic campaign or tealeafAcoustic campaignBehaviour exchangeCampaign automationService australiaJeremy smartBaby loveBorough marketsAcoustic marketing cloudExperience analyticsContent hubReal time personalisationJourney analyticsDigital analyticsUniversal behaviour exchange
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