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Mounting consumer mistrust of brands is attributed to the widespread violation of GDPR rules in an eye-opening new report published by a digital experience platform.

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Wipro announced that it has been positioned as a Leader in the Gartner Magic Quadrant for Managed Workplace Services (MWS) reports, both in North America and Europe. A total of 19 software vendors in the Magic Quadrant for Managed Workplace Services, Europe and 20 in the Magic Quadrant for Managed Workplace Services, North America were evaluated based on their visions, market understanding and strategy, innovation, and execution capabilities. Wipro has been positioned as a Leader in Europe for...

Let’s embrace ‘scrappy’ in our marketing Details 05 March 2021 As businesses all over the world faced the pressure to pivot their marketing strategies and rely on digital, the need for speed in execution accelerated. Interestingly, however, marketers at MARKETING-INTERACTIVE’s “Redefining digital experience” round table, hosted in partnership with Acquia, said that today, they find consumers are a lot more accepting of “imperfect executi...

Gartners latest digital experience platform report highlights leaders and challenges in software market Five software vendors sit in the research firms latest Magic Quadrant for DXP platforms but a call for more modular, integrated and best-of-breed approaches dominates report The research firm’s latest Magic Quadrant for Digital Experience Platforms 2021 lists five vendors in the top quadrant for both leadership and completeness of vision: Adobe, Acquia, Episerver (now Optimizely), Sitecore...

CMOs top 8 martech stories for the week - 28 January 2021 All the latest martech, customer and adtech news from Litmus, Algonomy, Bloomreach and Exponea, Acquia, AdQuick, Pega, Lotame and Comscore. Litmus releases suite of updates Email marketing outfit, Litmus, has announced a suite of updates for its platform that include enhanced integrations with Salesforce Pardot, SparkPost to enhance seamless workflows for pre-send email testing, Litmus Builder upgrades for custom code templates and snipp...