Are hotel loyalty and rewards programs enough to keep customers loyal to the brand?
The best demonstration of brand loyalty in hospitality and travel, in general, is the share of repeat business. Travel consumers are buried under an avalanche of options and offers, and if they repeatedly choose your brand over the competing alternatives, obviously your brand has an appeal above and beyond the competition.
Marriott Bonvoy Marketing Association Mandarin Oriental Active Loyals Habitual Loyals Situational Loyals
Source: hospitalitynet.org