Page 2 - Ad Sciences News Today

Uber and Tencent joined SoftBank as the biggest stakeholders in Chinese ride-hailing service Didi Chuxing, which debuted on Wednesday on the New York Stock Exchange and closed with a market cap of $67.8 billion. Delta Air Lines is one of the top investors in airport security vendor Clear, which rang the opening bell at the NYSE. Among venture firms, New Yorks Insight Partners had the biggest day, thanks to its $1.45 billion stake in cybersecurity software company SentinelOne, while Highland Cap...

It's responding to advertisers' growing demand for transparency about where their ad dollars are going.