Page 2 - Ad Spend News Today

2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report on Q4 2021. Marketers will have to make do with a “still-strong” 5.2% of ad spend growth (previously 6.2%).

According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022

The cryptocurrency category has been under scrutiny in India over the prolific advertising by players like CoinDCX, WazirX, CoinSwitch Kuber, Zebpay etc. The brands within this category, flush with funds, have been spending substantial marketing dollars hoping to entice the mobile-first younger users.

Ad spending associated with fast-moving consumer goods (FMCG) is expected to surge this year in a remarkable turnaround for a sector that was battered harder than most in 2020 when it tanked 10.7% to be valued at a dismal $26.7bn.According to the latest market report from Zenith, a sharp bounce-back will recover much of this lost ground, but fall 6% short of levels reached in 2019.

Report: Two-speed ad recovery underway The latest numbers reveal the recovery in advertising spend is uneven across all markets Marketing concept: Ads on digital background Marketing concept: pixelated words Ads on digital background, 3d render. advert, advertise, advertisement, advertising, analysis, background, blue, brand, business, campaign, communication, community, company, computer, concept, creative, creativity, customer, data, design, digital, display, idea, information, inte...

While regulatory pressure ramps up across the globe, we shouldn’t pin our hopes on payments from Facebook and Google as the saviour of newsrooms. In June last year, as the misinformation crisis exploded alongside Covid-19 infections, there was an advertiser ‘backlash’ against Facebook initiated by some of the world’s biggest brands and advertisers. I use the word loosely because ‘backlash’ implies some kind of force and impact that one would expect to be unleashed on the recipient. ...

Lockdowns and social distancing measures kept cinemas, concert halls, exhibition centres and stadiums around the world closed for much of 2020. Shifting performances and other events online has been the order of the day for all sectors. Advertising and promotional spend, as one of the most pragmatic line items to cut, saw brand owners slash advertising and promotional spend almost to the point of irrationality. From a spend point of view, cinemas declined drastically by 66% compared to 2019. T...

Report: Ad market starts 2021 softer The continuing impact of COVID-19 hit ad bookings in January but future bookings show positive signs across many ad markets Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results. The overall ad market was softer in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery. Total media agency ...

As various reports show how spends on digital platforms set to increase dramatically, we ask experts if homegrown digital platforms can take a share of the adex pie dominated by giants such as Google, Facebook and Twitter

Ad spend revival Share Via Read Full Story The core purpose of advertising is to stir up consumer demand, and the latest edition of This Year Next Year, published by media space-buying agency GroupM, forecasts India’s ad spend at ₹80,123 crore in 2021, up 23.2% from 2020, a covid-crunched year that saw a 21.5% drop. The country, it notes, is projected to be the sixth largest contributor to incremental ad spends globally. Given our demand problem, this would be heartening. The report also ...