Page 3 - Ad Targeting News Today

Is Facebook eavesdropping on you? Probably not, but It's more complicated than that

The Democratic super PAC that released an eyebrow-raising ad showing a Republican in a couple’s bedroom ahead of a pivotal Ohio election is back with another ad targeting the GOP on abortion ahead of several critical races slated for later this year. The Progress Action Fund on Tuesday released a new 30-second ad, part of…

Advocacy groups on Wednesday requested the Federal Trade Commission (FTC) probe YouTube over its handling of children’s data based on recent media reporting on ads placed on content for kids. Fairplay, The Center for Digital Democracy, Common Sense and Electronic Privacy Information Center (EPIC) sent a letter Wednesday asking the regulatory agency to launch an…

Paresh DaveGoogle has spent the past few weeks promoting generative AI tools that can summarize search results for users, help them draft essays, and s

Advertisers can save money and perhaps make ads more clickable using ChatGPT-style tools to generate text and images. Meta is testing similar technology.

Google and Apple are changing the way ads can be targeted and measured online. 2023 will be a big prove-it year for adtech firms' identity tech.

The privacy update would allow GitHub to track cookies on some subdomains to better market products and services to its enterprise customers.

Last week, the Consumer Financial Protection Bureau (CFPB) issued an interpretive rule addressing the activities of digital marketing providers who provide services for financial firms.

The DOJ said if Meta doesn't build a new, non-discriminatory ad-targeting tool by December 31 it will take legal action against the company.

The social network is in early stages of developing a "basic ads" product that won't rely on personal data from users.