Page 7 - Ad Targeting News Today

And trump scandals clearly part of the narrative for the midterms as we approach a big week of primaries. ohio, indiana, west virginia will hold both the u.s. house and senate primaries, and in west virginia the test for trump style politics takes center stage in the form of controversial republican candidate don blankenship responsible for this ad targeting mitch mcconnell. >> trump mitch mcconnell has created millions of jobs for china people while doing so mitch has gotten rich. his china fam...

Course. the trump administration or no trump administration. >> attorney general of california, thank you for joining us, sir. >> thank you. coming up, mark zuckerberg announces a major policy change that will soon allow users to wipe clean their browsing histories and prevent feature ad targeting. a facebook investor joins me after the break to weigh in. youre watching msnbc. ♪ ♪ (baby crying) ♪ ♪ dont juggle your home life and work life without it. ♪ ♪

Number, where you live, what you browse for, your location history, youtube videos you watched and assistant requests that you made. whether you make them using your smartphone or google home and that is just the start of it. also like facebook google says it uses all this information to target its ads to users. now you can opt-out of the ad targeting but you cant opt-out of the data collection. joining me now to take a closer this is the president of internet consulting firm precursor. also a l...

Your february 2017 promise to address this problem? is there way for the public to verify you have or we are expected to trust you have done it. >> those are all important questions. in general, its against our policy is to have any ads that are discriminatory. >> you said you wouldnt allow it. but then propublica could place these ads even after you said you are no longer allowing these kinds of ads. what assurance do we have from you that this is going to stop? >> two things. one is we have re...

Service. not just to build trust. although i think providing people with control also does that but actually in order to make it so that people can fulfill their goals of the service. >> senator coons. >> thank you. thank you senator grassley and thank you mr. zuckerberg for joining us today. i think the whole reason we are having this hearing is because of a tension of two basic principles have you laid out. first you said about the data users post on facebook you control and own the data you p...

And facebooks business model is different. its free for us to use. unless theyre going to charge us they have to monetize somehow and they monetize us looking at advertisement and data is used to drive those advertisements. i think to mack the charges is disingenuous. >> sandra: he did conveniently put a halo over his own head. facebook is announcing it will no longer allow third-party data and it allowed prominent aggregators like experian to track for purchasing activity for ad targeting. some...

Target you like those shopping habits, your interests and hobbies. theyre hoping to stop the ad targeting thats been so effective in the center of such controversy. apple ceo tim cook taking aim at facebook ceo mark zuckerberg. the social media giant under fire after a bombshell that data analytics firm allegedly harvested the personal information of 50 million unsuspecting facebook users in 2013 and 2014. now, in an exclusive interview on msnbc, cook questioning the way facebook makes money. >>...

Advertisers have to pay to have their puppy ads served to a certain audience, men age 15 to 54 living in tucson who make $50,000 a year. there are a lot of ways for advertisers to target ads, all based on extensive estate that facebook gathers from users. with technology called facebook pixel it can track what sites a user visits and get better ad targeting. and you dont even need to be online for your behavior to be tracked. a vendor can buy your purchasing data from third parties, and that can...

Its interesting because you have this idea that there was, you know, that social media in some sense or digital media somehow helped the president. people were passing around fake news and all that. that had to weigh into the presidents decision or maybe brad par skal knows something and the president knows he knows something and there you go. >> i think the reason they picked, you know, par scale, there are a lot of things that helped trump digitally. the russian ira operation we know about, th...

>> so i think the reason they picked parscar there are let a lot of things that helped him digitally. russian ira, the mass he dont yans. but there is thele effective ad targeting he took databases of his hat buyers. he used that well to find new voters, getle people to follow him, lake his page get out the votes and o to rallies. and parscal built that appear rap wrath us. they ran interesting tests whan whats working whats not there is other stuff circulating about trump online. why he did wel...