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The digital advertising rip-off

First published in the Daily Maverick 168 weekly newspaper. Kevin Frisch, the former head of performance marketing and customer relationship management at Uber, has revealed how the ride-hailing company was in the midst of the #DeleteUber crisis when it uncovered advertising fraud worth more than $100-million. Uber is now suing about 100 mobile exchanges for fraud, either for falsifying placement reports or for fabricating them. Frisch told the Marketing Today podcast last week that in 2017, Sl...
United Kingdom Kevin Frisch Donald Trump Bob Hoffman Department Of Homeland Security Association Of Online Publishers

Peek into 4 Austin Tech Companies That Saw Growth in 2020

Peek Into 4 Austin Tech Companies That Saw Growth in 2020 Maybe. But it’s not official yet. What is official is that Musk’s private charity, the Musk Foundation, moved its headquarters to Austin, as reported by Bloomberg last week.   Also official: Oracle announced on Friday that it’s relocating its headquarters here from Redwood City, CA.  The two build on a long-standing trend of companies and industry leaders making moves to the heart of Texas to seek lower taxes and cost of living...
United States City Of United Kingdom Mark Floreani Tim Ohara Business Development Matt Ranta

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