Climate Change
Once we consider these themes, the next question I ask everyone reading this is how can we better steer the narrative toward positive aspects of cattle ranching, land management, climate, beef production and nutrition?
There is clearly an agenda here that is building, and we can either become victims of whatever that may look like or we can take an active role in countering negative attacks and doing our own public relations efforts. And our approach should not from a defensive standpoint but from a proactive offense! We have an incredible story to tell! Are we ready to tell it?