Adcolony News Today

NEW YORK, June 25, 2022 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Digital...

Around 64 per cent of shoppers across the UAE said that they get excited about trying new brands and products from abroad

Non-fungible tokens (NFTs) have become one of the hot topics for marketers but few brands are really getting it right in the metaverse. The Drum and Adcolony brought together experts from Coca-Cola, Dole and VaynerNFT to talk about how they’ve had successes and how other brands can get started.

Report finds coupon fraud costing merchants $100 million per year Consumers love coupons, even if those coupons dont apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that dont apply to their purchases. And, further, that about half of cashiers are overriding coupons to give customers potentially irrelevant discounts. Coupon fraud continues to rise around the globe, and t...

Details 01 March 2021 Global on-device mobile platform firm Digital Turbine has acquired AdColony for approximately US$400 million. CEO of AdColonys parent Otello, Lars Boilesen, said that Digital Turbine, with its "massive user base, extensive global relationships and distribution" will benefit from the acquisition. "The combination will yield a highly-differentiated and more vertically-integrated solution for the mobile advertising industry. We look forward...

linkedin In-game advertising platform Anzu has announced its launch into the Indian market, exclusively represented in APAC by AdColony.  The platform enters India with a partnership with WCC2 (World Cricket Championship), a cricket mobile-gaming app. With Anzu, brands can access in-game inventory and target gamers in India programmatically. It offers marketers brand safety along with viewability and recall. Anzu has integrated partnerships with ad-tech vendors like Nielse...

In-game advertising company Anzu launches in India with exclusive partner Adcolony With Anzu, brands now can access in-game inventory and target gamers in India programmatically, in a way that’s optimised for brand safety and that delivers on viewability and brand recall Delhi, February 19, 2021 In-game advertising platform Anzu has announced its launch into the India market, exclusively represented in APAC by mobile advertising platform AdColony and with key launch partner WCC2...