Adtech vendors still tracking EU users who deny consent via IAB's TCF, study suggests – TechCrunch
New research examining what happens after Internet users in Europe land on an ad-supported website and express their “privacy choices” — using a flagship ad industry consent management platform which is supposed to allow them to control the types of ads they receive (i.e. non-tracking vs “personalized”) — has raised fresh questions over the IAB […]
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Source: techcrunch.com