MAR 10, 2021
Streetwear collabs have emerged as a popular way for luxury fashion brands to stay relevant with Gen Z in Asia. Now it’s beauty’s turn.
On March 1, Off-White and luxury K-beauty brand Amorepacific launched their “Protection Box” set in China and Japan, after first debuting it in South Korea on February 1. The global streetwear and beauty worlds have embraced collabs, but there’s an especially large opportunity with Asia’s young streetwear-obsessed consumers.
Featuring a logoed Off-White face mask, sheet masks, an air cushion sunscreen and a lip balm in a special-edition box, the set was sold in China through Alibaba’s Tmall Global and in Japan vie e-commerce marketplace Qoo10. In Korea, it was launched on Amorepacific’s online Amorepacific Mall website, on the Naver Shopping platform and at major flagship stores, including the Amore Store at the brand’s headquarters, Amore Seongsu and Amore Gwanggyo. In-store, Off-Whit
Offered in a rich shade of blue, the BE@RBRICK arrives in 400% and 1000% sizes and features several branding stamps in white, including an ADER error chest logo, its slogan and philosophy “But near missed things” on the leg and an encircled A on the right arm. Meanwhile, its apparel is delivered in a pair of either black or grey sweatshirts that both highlight the BE@ARBRICK design in front, complemented by matching blue tags on the hem and the back.
The ADER error x Medicom Toy BE@RBRICK are priced at approximately $205 USD for the 400% size and $635 USD for the 1000% size, while the sweatshirts go for $300 USD. Cop a piece on the ADER error online shop and in the brick-and-mortar stores in Seongsu, Hannam and Hongdae flagship in South Korea.