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Off-White's Amorepacific collab spotlights streetwear opportunity in Asia

MAR 10, 2021 Streetwear collabs have emerged as a popular way for luxury fashion brands to stay relevant with Gen Z in Asia. Now it’s beauty’s turn.  On March 1, Off-White and luxury K-beauty brand Amorepacific launched their “Protection Box” set in China and Japan, after first debuting it in South Korea on February 1. The global streetwear and beauty worlds have embraced collabs, but there’s an especially large opportunity with Asia’s young streetwear-o...
United States Soult Ukpyolsi South Korea South Korean Travis Scott Pat Mcgrath
Source: glossy.co

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