Adidas has launched a brand-new ‘Love Unites’ collection for Pride 2021.
The sports brand has released a range of apparel and footwear featuring graphics inspired by the LGBT+ community.
The collection starts from £20/$10 and it’s now available from the Adidas UK website and the Adidas US website.
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It features style and performance wear, all inspired by a ‘Do It Yourself’ visual aesthetic, which Adidas says “is born from LGBT+ communities who had sought to create their own spaces for self-expression.”
The visuals include fluid geometries and expressive and layered graphics which feature on special edition Pride colourways of classic Adidas silhouettes like Nizza, Forum, UltraBoost 5.0 DNA and AdiZero Pro V1.