Adjunct Postdoctoral Fellow News Today

Many men see meat as a core part of their identity. That could pose a stumbling block for the newly popular plant-based meat sector.

Meat alternatives are suddenly everywhere, from burger joints to supermarket shelves to restaurant-grade food. One problem? For men, in particular, there is often a visceral attachment to slaughter-derived meat. This could pose a stumbling block for an industry worth an estimated $A9.4 billion globa...