Boomtown appoints Lucia Elliott as marketing lead to replace Ana Nasarre
Lucia Elliott will take on the role, effective immediately.
She replaces Ana Nasarre who was Boomtown’s marketing campaign manager throughout 2019, and then Boomtown marketing manager. This year, Nasarre moved within Southern Cross Austereo (SCA) to become the marketing manager for digital audio.
New recruit Elliott was the marketing director at NewsMediaWorks, the industry body for Australia’s news media publishers, which has since been rebranded as ThinkNewsBrands and folded into the Premium Content Alliance alongside ThinkTV and ThinkPremiumDigital.
While with NewsMediaWorks, Elliott helped to launch the industry’s new measurement currency, Enhanced Media Metrics Australia (emma).