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Has Black Friday Lost its Luster? Depends on Whom You Ask

According to a survey conducted in October, nearly 70 percent of consumers plan to skip Black Friday and holiday shopping altogether this year. While some believed retailers manipulated shoppers, a relatively large amount (18%) said they wonโ€™t shop because of large crowds. Despite the relatively small sample size in the survey, a growing number of
Stephanie Scheller Matt Gillman Sean Harris Emily Saunders Michael Podolsky Black Friday

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