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US 'Black Friday' sales taper online

US shoppers spent slightly less online during โ€œBlack Fridayโ€ this year, with many venturing back to physical stores, despite COVID-19 fears, tight supplies and retailersโ€™ efforts to encourage earlier holiday purchases. For the first time, spending online during Black Friday โ€” traditionally one of the biggest shopping days of the year in the US โ€” fell, reversing the growth of the past few years, according to data from Adobe Analytics, a wing of Adobe Incโ€™s business that specializes in...
North Carolina United States Louis Navellier Brian Field Shopify Inc Sensormatic Solutions

US Black Friday shoppers tapered online splurge, as some returned to stores | Money

NEW YORK, Nov 28 โ€” US shoppers spent slightly less online during Black Friday this year, with many venturing back to physical stores despite coronavirus fears, tight supplies, and retailers' efforts to encourage earlier holiday purchases. For the first time ever, spending online during Black...
Louis Navellier Sensormatic Solutions Navellier Associates Black Friday New York City November Adobe Analytics

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