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U.S. online shoppers spent a total of $12.4 billion on Cyber Monday, marking an increase of 9.6% on a year ago and setting a new record for the day.

NEW YORK CITY: Retailers reported on Tuesday a solid start to the US holiday shopping season with more than 200 million people hitting stores and online vendors over a key five-day stretch.

Consumers spent a total of $12.4 billion on Cyber Monday, according to final Adobe Analytics data, up nearly 10% from $11.3 billion on Cyber Monday 2022.

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Retailers have been coaxing inflation-weary US shoppers to open their wallets on Cyber Monday with push notifications, text messages and video streaming ads touting heavily discounted cosmetics, electronics, toys, clothing and other products.

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U.S. shoppers spent $12.4 billion on Cyber Monday, a record result demonstrating the continued resilience of consumers despite dwindling pandemic-era savings.

Discounts on everything from beauty products and toys to electronics during the Thanksgiving weekend enticed US shoppers to splurge about $38 billion online.

US shoppers to splurge on Christmas purchases to ring in a record $12.4 billion (€11.3 billion) in Cyber Monday sales online, data showed.