Page 2 - Adobe Experience Platform News Today

We check out the big announcements from Adobes Digital Experience Conference

Unified experimentation in Adobe Experience Platform and Adobe Journey Optimizer will enable brands to optimize customer paths that maximize conversion and drive reuse of offers across...

Today, Adobe announced an expanded partnership with German multinational company Henkel. Henkel will use Adobe Firefly and Adobe Experience Cloud to advance its content supply chain with the power of generative AI, delivering personalization at scale

Adobe outlines vision for brands to deliver one-to-one personalization at scale with major innovations across Adobe Experience Cloud and Adobe Creative Cloud that bring together customer data,...

The new Adobe Experience Platform AI Assistant provides a conversational interface that can answer technical questions and will simulate outcomes, automate tasks and generate journeys and audiences...

Adobes new GenStudio application provides a single destination for brands to create content, manage assets and plan campaigns among others

These attributes may be especially helpful for artists and designers working at creative agencies, on their own for clients...

At Adobe Summit, Adobe has upped the ante on its offerings to enterprises.

At this year's Adobe Summit, new product announcements focus on using generative AI to automate end-to-end customer experience processes for marketing teams.

Adobe wants marketers and businesses to lean into the rise of generative AI and has pledged to help shift the technology from a “shiny new toy” into something that is used by all with confidence.